What is Search Engine Optimization (SEO)?
Search Engine Optimization (SEO) refers to optimizing your company’s website so that it shows up in relevant Google searches. For example, if you’re a roofing business based in Los Angeles, SEO increases the chances that your business will appear in a Google search when people type in “roofers in Los Angeles” or “LA roofing companies”.
SEO helps to boost the presence of your website online, increasing its Google ranking. This means that the better optimized your website is, the higher it will appear in Google search results pages. 95% of internet users never go onto the 2nd page of Google search results, so it is essential to get your business ranking as highly as possible!
There are many different techniques and tactics that companies use for SEO. For example, you can write web copy and blogs which contain keywords that your audience might search for, or you can use special graphics and stock images which Google recognizes as being related to your niche industry. Google is always changing how it ranks companies, so it’s best to work with an SEO specialist.
The Benefits of SEO
SEO is not something that you continually pay for – once you have had your website optimized for Google searches, it will remain this way for a very long time (unless a competitor optimizes their own website to beat yours). SEO also means that your website will show up in the organic non-ad Google results, and studies show that these organic results receive more clicks than paid-for ads on Google.
Furthermore, SEO allows you to increase your brand awareness in your local area, even if customers do not decide to use your business. With effective SEO strategies, you can place yourself as the industry roofing expert in your local service area, helping to grow your company’s reputation and encourage further word-of-mouth marketing. SEO marketing puts your business in front of internet users across various digital devices in the US – an estimated 276 million people.
Outrank the Competition or Lose Business to Them
With SEO, you can effectively outrank your roofing competitors in the local area, using Roofing SEO Team’s vast array of optimization techniques to rank higher on Google than your competitors. SEO is somewhat of an arm’s race between local contractors these days – you can effectively poach customers or lose business to your competitors all depending on how well-optimized your website is for Google searches in your area.