Google Adwords – Pay Per Click (PPC)
Our Google Adwords service is one of the most efficient and cost-effective ways to advertise your business online, harnessing a range of methods and techniques to create an effective advertisement that will show up on relevant Google searches. Our Google Adwords service includes the following elements:
Google Adwords Management
We use Google Adwords software to manage your advertising campaign, optimizing its market reach and specifying the service areas you want to target.
Roofing SEO Team uses Google Analytics to provide you with real-time reports and data insights, allowing you to analyze your leads, customers, and marketing opportunities in greater detail. We can analyze your:
- Exact $ cost of each acquisition
- Click-through rates
- Bounce rates
- Quality of score
We carry out intense keyword research, making sure that we choose keywords which are relevant to your roofing business and service area. We find out what people are searching for when they want a roofer in your town!
Our team will fine-tune our bid strategy, trying to outbid other advertisers who may wish to bid for the same advertising slot. We try to optimize our strategy for the best impressions and cost ratio.
Landing Page Development
We will create a custom landing page where your visitors will land once they click your ad. This page will be well-designed and optimized for conversion, as well as specifically tailored to the needs of your business.
When necessary, we can provide you with ad copy and graphics which allow you to boost the overall look of your advertising campaign, making it really stand out from your competitors.
Google Adwords is an effective means of promoting your company on Google – you are effectively paying for your ad to show up on searches for relevant keywords. This paid method allows you to ensure that your brand awareness will be increased over time, as you are not relying on SEO to promote your company, but you’re actually paying Google for advertising space against relevant searches.
This makes Google Adwords a relatively low-risk solution for promoting your company online, and its detailed analytics allow you to accurately acquire insights and measure your ROI. This way, you can know exactly how much it is costing you to acquire each new customer and you can make data-driven decisions about the best way to progress with your roofing business’s growth.